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Niche Marketing

Niche marketing resources, including a definition of niche market and related articles.

How to Find and Master a Niche Market
Niche marketing is a common path to small business success. No large retailer can be all things to all people, and there are always going to be segments of the population whose needs for particular products and/or services are going unmet. Learn how your small business can capitalize on these unmet needs and find and master your own niche market.

Niche Market Definition
What a niche market is and the trick to capitalizing on a niche market with related resources.

How to Find and Sell to Your Target Market
Defining your target market is the first step for establishing a niche market. Marilyn Guille explains how to define your target market and zero in on your niche market by using market segmentation.

Kitz-4-U Inc.: An Example of Niche Marketing
Beverly Morgan of Kitz-4-U Inc. shares information on how she successfully established and dominated a niche market.

Selling on eBay Case Study
How easy is it to get started selling on eBay and is eBay an effective way to reach a niche market? See how the ebay experiment turned out and what our new eBay seller learned about selling on eBay and niche marketing in this case study.

Susan Valeri: Master Virtual Assistant With a Niche
Researching your target market is the key to carving out a niche market, says Susan Valeri, who's transformed her admiration for authors and speakers into a business offering administrative assistance and public relations management.

The Two Paths to Starting a Business
While the two paths to starting a business may end up at the same place, the path that involves starting a business based on your customers' needs is much smoother. Learn what role niche marketing plays in starting a business.

Defining Your Niche Market
About Marketing Guide Laura Lake presents five reasons why defining your niche market is so important before you embark on your Internet marketing strategy.

Niche Marketing: Targeting the Best Prospects
Occupying a niche means you won't be competing with a lot of similar businesses solely on price, says Steven Van Yoder, in this explanation of why choosing and serving a niche market can be more profitable than trying to market your product and/or service to everyone (About Entrepreneurs).

Niche Marketing Versus Mass Marketing
This explanation of the difference between niche marketing and mass marketing by Ivan Delman includes three steps to finding your own niche market (About Marketing).

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