What is Search Engine Optimization (also known as SEO)? A broad search engine optimization definition is that search engine optimization is the art and science of making web pages attractive to the search engines.
The goal of search engine optimization is to get a web page high search engine ranking. The better a web page's search engine optimization, the higher a ranking it will achieve in search result listings. This is especially critical because most people who use search engines only look at the first page or two of the search results, so for a page to get high traffic from a search engine, it has to be listed in those first two pages.
So search engine optimization focuses on techniques such as making sure that each web page has appropriate title tags and meta tags, and that the keyword or keyword phrases for the page are distributed throughout the content in a way that the particular search engine will like. Search engines find and catalog web pages through spidering software. Unfortunately, not all search engine spidering software works the same way, so what gives a page a high ranking on one search engine may not give it a high ranking on another.
One of the things that search engine optimization specialists do is keep track of all the changes in search engine operations so they can optimize pages accordingly. They also keep up with changes in the different search engine submission policies.
When you choose a designer to create a business website, you should ask him or her about search engine optimization, as search engine optimization should be built into your pages. While it's never too late to optimize or tweak pages that have already been published, it's a lot easier and more sensible to include search engine optimization when the page is first written.