1. Money

Business Promotion

From low-cost business promotion techniques through web site marketing, here's a collection of promotion ideas that you can use right now to get the word out about your business.
  1. Web Site Promotion

How to Ask for Referrals and Get More Clients
You can exponentially increase the number of referrals you get, dramatically increasing your client base, by doing one simple thing - asking for referrals. Here are several scripts you can use to ask for referrals and some tips for making asking for referrals easier.

The 7 Best Places to Find Clients
Wondering where to find clients? Here are the seven best places and tips on how to find clients in each.

10 Ways to Grow Positive Word of Mouth
Positive word of mouth is the best promotion you can get for your small business. Use these strategies to get positive word of mouth about your products and services spreading.

Top 10 Ways to Get Known
If your business involves selling services or products directly to consumers, getting known should be your paramount marketing strategy. If you're just starting out, here’s a cheat sheet of what you should or could be doing to get known. And if you're already established, read through the list and see if there are any strategies you’ve missed...

11 Dos and Don'ts for Getting Free Radio Promotion
One of the best ways to get free radio promotion for your business is to get known as a desirable guest and/or entertaining personality. Here Kimberly Henrie provides tips for getting a radio interview and establishing the kind of reputation that will get you on the air regularly.

10 Low-Cost Ways to Promote Your Business
Don't have much of a marketing budget? These ten business promotion techniques won't cost much of anything - and they're effective, too!

17 Advertising Ideas for Small Businesses
Looking for small business advertising ideas that will build your customer base? This collection of small business advertising ideas presents both the tried and true and advertising ideas you may not have tried yet – advertising ideas for your small business to effectively reach your target market and attract new customers.

Attract More Customers through Cross-Promotion
Cross promotions can attract more customers with less effort. Kare Anderson explains how cross-promotion works and provides ideas for jump-starting the process.

Attracting New Business on a Shoestring Budget
Want to attract new business but have a small marketing budget or none at all? Kelley Robertson presents eight inexpensive marketing strategies that will generate new business leads.

Blow Your Own Horn
Do you find self-promotion difficult? Week 9 of the Small Business Success Program gives tips for promoting your achievements - gracefully and consistently.

Carry Other People's Business Cards
Other people's business cards can serve as the entree to making a contact, which in turn can lead to new customers and clients. Here's an example of how this promotion technique works.

Branding Basics – Create a Great Logo and Tag Line
A great logo and tag line are key to creating the kind of branding that lets your company occupy the beach front property in the minds of your customers. Here Karen Saunders provides logo design and tag line tips for effective branding.

Create a Seasonal Marketing Tie In
Scott Stratten's New Year's Resolution Enforcer program demonstrates two ways of creating a seasonal marketing tie in and using it as business promotion; it's not as hard as you think.

Get the Word Out by Giving a Seminar
Presenting a seminar or workshop is a great way to promote your business inexpensively - and can lead to other promotion opportunities such as free advertising, says Andrea Swinton.

Get Your Logo Working
Who needs a logo? Any business interested in building customer recognition. Here are tips on how to design a business logo and how to use a logo as business promotion.

How to Tell Prospective Clients What You Do
Nothing will get you more new clients than being able to answer the common question, "What do you do?" well. Irene Brooks tells how to communicate what you do in a way that will entice prospects rather than run them off.

Invest in Your Community
Giving to charitable organizations will reward you with warm, satisfied feelings, but there are tangible benefits for businesses, too, as investing in your community is excellent business promotion.

It Pays to PAK Your Image
PAK promotion into every day; using a positive image to promote your small business everywhere you go can get you the word-of-mouth advertising you want.

Networking In a Bowl
Maria Marsala explains how to use buddy networking as business promotion by sponsoring a contest giving away a gift certificate to another business.

Newsletters are Smart Marketing
Reap the benefits of regular communication with your customers by producing a newsletter; what could be better business promotion? Janice Byer outlines the pros and cons of different newsletter formats and where to find newsletter content.

What is promotion and how does it differ from advertising? Here's an explanation of business promotion with related resources.

Use Promos with Invoices
Invoices can serve as promotion tools as well as payment reminders. Here are some ideas for including promotions with your invoices to encourage both return business and new customers.

Speed Word of Mouth With a Promotion Kit
Word of mouth is fabulous business promotion. But why sit back and wait for word of mouth to build? Speed up the word of mouth process by creating and using a Promotion Kit. Here's how.

31 Ways to Drive Traffic to Your Business Web Site
Maria Marsala presents 31 ways to ensure that your business Web site will be found by your ideal client, is user friendly and is visited often - just what you need for successful business promotion.

Planning Promotional Programs
This piece outlines five steps to devising a promotional program that is tailored specifically to your business goals, from determining the target buyer through determining promotion activities and advertising options in terms of available budget (CCH Business Owner's Toolkit).

Promoting Your Business Through Public & Media Relations
An overview of promoting your product or service through public and media relations from the Canada Business Network.

What Is Word of Mouth?
Word of mouth can be the best thing since sliced bread if you own a small business. But what is word of mouth and how do you get it working for you? This word of mouth definition explains.

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