Business Promotion
From low-cost business promotion techniques through web site promotion, here's a collection of promotion ideas that you can use right now to get the word out about your business.
How to Ask for Referrals and Get More Clients
You can exponentially increase the number of referrals you get, dramatically increasing your client base, by doing one simple thing - asking for referrals. Here are several scripts you can use to ask for referrals and some tips for making asking for referrals easier.
You can exponentially increase the number of referrals you get, dramatically increasing your client base, by doing one simple thing - asking for referrals. Here are several scripts you can use to ask for referrals and some tips for making asking for referrals easier.
Top 10 Ways to Get Known
If your business involves selling services or products directly to consumers, getting known should be your paramount marketing strategy. If you're just starting out, here’s a cheat sheet of what you should or could be doing to get known. And if you're already established, read through the list and see if there are any strategies you’ve missed that could do even more to spread your fame.
If your business involves selling services or products directly to consumers, getting known should be your paramount marketing strategy. If you're just starting out, here’s a cheat sheet of what you should or could be doing to get known. And if you're already established, read through the list and see if there are any strategies you’ve missed that could do even more to spread your fame.
11 Dos and Don'ts for Getting Free Radio Promotion
One of the best ways to get free radio promotion for your business is to get known as a desirable guest and/or entertaining personality. Here Kimberly Henrie provides tips for getting a radio interview and establishing the kind of reputation that will get you on the air regularly.
One of the best ways to get free radio promotion for your business is to get known as a desirable guest and/or entertaining personality. Here Kimberly Henrie provides tips for getting a radio interview and establishing the kind of reputation that will get you on the air regularly.
10 Low-Cost Ways to Promote Your Business
Get the word out about your business with these ten business promotion techniques that are effective and inexpensive!
Get the word out about your business with these ten business promotion techniques that are effective and inexpensive!
17 Advertising Ideas for Small Businesses
Looking for small business advertising ideas that will build your customer base? This collection of small business advertising ideas presents both the tried and true and advertising ideas you may not have tried yet – advertising ideas for your small business to effectively reach your target market and attract new customers.
Looking for small business advertising ideas that will build your customer base? This collection of small business advertising ideas presents both the tried and true and advertising ideas you may not have tried yet – advertising ideas for your small business to effectively reach your target market and attract new customers.
Attract More Customers through Cross-Promotion
Even the most time-pressed business owner can attract more customers with less effort through the right cross-promotions. Kare Anderson explains how cross-promotion works and provides ideas for jump-starting your cross-promotions.
Even the most time-pressed business owner can attract more customers with less effort through the right cross-promotions. Kare Anderson explains how cross-promotion works and provides ideas for jump-starting your cross-promotions.
Attracting New Business on a Shoestring Budget
Want to attract new business but have a small marketing budget or none at all? Kelley Robertson presents eight inexpensive marketing strategies that will generate new business leads.
Want to attract new business but have a small marketing budget or none at all? Kelley Robertson presents eight inexpensive marketing strategies that will generate new business leads.
Blow Your Own Horn
Do you find self-promotion difficult? Week 9 of the Small Business Success Program gives tips for promoting your achievements - gracefully and consistently.
Do you find self-promotion difficult? Week 9 of the Small Business Success Program gives tips for promoting your achievements - gracefully and consistently.
Carry Other People's Business Cards
Other people's business cards can serve as the entree to making a contact, which in turn can lead to new customers and clients. Here's an example of how this promotion technique works.
Other people's business cards can serve as the entree to making a contact, which in turn can lead to new customers and clients. Here's an example of how this promotion technique works.
Branding Basics – Create a Great Logo and Tag Line
A great logo and tag line are key to creating the kind of branding that lets your company occupy the beach front property in the minds of your customers. Here Karen Saunders provides logo design and tag line tips for effective branding.
A great logo and tag line are key to creating the kind of branding that lets your company occupy the beach front property in the minds of your customers. Here Karen Saunders provides logo design and tag line tips for effective branding.
Create a Seasonal Marketing Tie In
Scott Stratten's New Year's Resolution Enforcer program demonstrates two ways of creating a seasonal marketing tie in and using it as business promotion; it's not as hard as you think.
Scott Stratten's New Year's Resolution Enforcer program demonstrates two ways of creating a seasonal marketing tie in and using it as business promotion; it's not as hard as you think.
Don't Forget Your Promotion Kit
Are you making the most of your business promotion opportunities? Taking a promotion kit with you everywhere you go lets you be prepared for every contact (Week 6 of the Small Business Success Program).
Are you making the most of your business promotion opportunities? Taking a promotion kit with you everywhere you go lets you be prepared for every contact (Week 6 of the Small Business Success Program).
Get the Word Out by Giving a Seminar
Presenting a seminar or workshop is a great way to promote your business inexpensively - and can lead to other promotion opportunities such as free advertising, says Andrea Swinton.
Presenting a seminar or workshop is a great way to promote your business inexpensively - and can lead to other promotion opportunities such as free advertising, says Andrea Swinton.
Get Your Logo Working
Who needs a logo? Any business interested in building customer recognition. Here are tips on how to design a business logo and how to use a logo as business promotion.
Who needs a logo? Any business interested in building customer recognition. Here are tips on how to design a business logo and how to use a logo as business promotion.
How to Tell Prospective Clients What You Do
Nothing will get you more new clients than being able to answer the common question, "What do you do?" well. Irene Brooks tells how to communicate what you do in a way that will entice prospects rather than run them off.
Nothing will get you more new clients than being able to answer the common question, "What do you do?" well. Irene Brooks tells how to communicate what you do in a way that will entice prospects rather than run them off.
Invest in Your Community
Giving to charitable organizations will reward you with warm, satisfied feelings, but there are tangible benefits for businesses, too, as investing in your community is excellent business promotion.
Giving to charitable organizations will reward you with warm, satisfied feelings, but there are tangible benefits for businesses, too, as investing in your community is excellent business promotion.
It Pays to PAK Your Image
PAK promotion into every day; using a positive image to promote your small business everywhere you go can get you the word-of-mouth advertising you want.
PAK promotion into every day; using a positive image to promote your small business everywhere you go can get you the word-of-mouth advertising you want.
Networking In a Bowl
Maria Marsala explains how to use buddy networking as business promotion by sponsoring a contest giving away a gift certificate to another business.
Maria Marsala explains how to use buddy networking as business promotion by sponsoring a contest giving away a gift certificate to another business.
Newsletters are Smart Marketing
Reap the benefits of regular communication with your customers by producing a newsletter; what could be better business promotion? Janice Byer outlines the pros and cons of different newsletter formats and where to find newsletter content.
Reap the benefits of regular communication with your customers by producing a newsletter; what could be better business promotion? Janice Byer outlines the pros and cons of different newsletter formats and where to find newsletter content.
Promotion
What is promotion and how does it differ from advertising? Here's an explanation of business promotion with related resources.
What is promotion and how does it differ from advertising? Here's an explanation of business promotion with related resources.
Use Promos with Invoices
Invoices can serve as promotion tools as well as payment reminders. Here are some ideas for including promotions with your invoices to encourage both return business and new customers.
Invoices can serve as promotion tools as well as payment reminders. Here are some ideas for including promotions with your invoices to encourage both return business and new customers.
31 Ways to Drive Traffic to Your Business Web Site
Maria Marsala presents 31 ways to ensure that your business Web site will be found by your ideal client, is user friendly and is visited often - just what you need for successful business promotion.
Maria Marsala presents 31 ways to ensure that your business Web site will be found by your ideal client, is user friendly and is visited often - just what you need for successful business promotion.
Planning Promotional Programs
This piece outlines five steps to devising a promotional program that is tailored specifically to your business goals, from determining the target buyer through determining promotion activities and advertising options in terms of available budget (CCH Business Owner's Toolkit).
This piece outlines five steps to devising a promotional program that is tailored specifically to your business goals, from determining the target buyer through determining promotion activities and advertising options in terms of available budget (CCH Business Owner's Toolkit).
Ways to Promote your Product or Service
An overview of promoting your product or service through the print and graphic arts media, electronic media, and personal efforts. Plain but necessary information if you haven't given much thought to promotion.
An overview of promoting your product or service through the print and graphic arts media, electronic media, and personal efforts. Plain but necessary information if you haven't given much thought to promotion.