Business Promotion

You can exponentially increase the number of referrals you get, dramatically increasing your client base, by doing one simple thing - asking for referrals. Here are several scripts you can use to ask for referrals and some tips for making asking for referrals easier.

There's nothing better than positive word of mouth for growing your small business. Use these ten ways to get positive word of mouth spreading about your products and services.

If your business involves selling services or products directly to consumers, getting known should be your paramount marketing strategy. If you're just starting out, here’s a cheat sheet of what you should or could be doing to get known. And if you're already established, read through the list and see if there are any strategies you’ve missed...

One of the best ways to get free radio promotion for your business is to get known as a desirable guest and/or entertaining personality. Here Kimberly Henrie provides tips for getting a radio interview and establishing the kind of reputation that will get you on the air regularly.

Get the word out about your business with these ten business promotion techniques that are effective and inexpensive!

Looking for small business advertising ideas that will build your customer base? This collection of small business advertising ideas presents both the tried and true and advertising ideas you may not have tried yet – advertising ideas for your small business to effectively reach your target market and attract new customers.

Even the most time-pressed business owner can attract more customers with less effort through the right cross-promotions. Kare Anderson explains how cross-promotion works and provides ideas for jump-starting your cross-promotions.

Want to attract new business but have a small marketing budget or none at all? Kelley Robertson presents eight inexpensive marketing strategies that will generate new business leads.

Do you find self-promotion difficult? Week 9 of the Small Business Success Program gives tips for promoting your achievements - gracefully and consistently.

Other people's business cards can serve as the entree to making a contact, which in turn can lead to new customers and clients. Here's an example of how this promotion technique works.

A great logo and tag line are key to creating the kind of branding that lets your company occupy the beach front property in the minds of your customers. Here Karen Saunders provides logo design and tag line tips for effective branding.

Scott Stratten's New Year's Resolution Enforcer program demonstrates two ways of creating a seasonal marketing tie in and using it as business promotion; it's not as hard as you think.

Presenting a seminar or workshop is a great way to promote your business inexpensively - and can lead to other promotion opportunities such as free advertising, says Andrea Swinton.

Who needs a logo? Any business interested in building customer recognition. Here are tips on how to design a business logo and how to use a logo as business promotion.

Nothing will get you more new clients than being able to answer the common question, "What do you do?" well. Irene Brooks tells how to communicate what you do in a way that will entice prospects rather than run them off.

Giving to charitable organizations will reward you with warm, satisfied feelings, but there are tangible benefits for businesses, too, as investing in your community is excellent business promotion.

PAK promotion into every day; using a positive image to promote your small business everywhere you go can get you the word-of-mouth advertising you want.

Maria Marsala explains how to use buddy networking as business promotion by sponsoring a contest giving away a gift certificate to another business.

Reap the benefits of regular communication with your customers by producing a newsletter; what could be better business promotion? Janice Byer outlines the pros and cons of different newsletter formats and where to find newsletter content.

What is promotion and how does it differ from advertising? Here's an explanation of business promotion with related resources.

Invoices can serve as promotion tools as well as payment reminders. Here are some ideas for including promotions with your invoices to encourage both return business and new customers.

Word of mouth is fabulous business promotion. But why sit back and wait for word of mouth to build? Speed up the word of mouth process by creating and using a Promotion Kit. Here's how.

Maria Marsala presents 31 ways to ensure that your business Web site will be found by your ideal client, is user friendly and is visited often - just what you need for successful business promotion.

This piece outlines five steps to devising a promotional program that is tailored specifically to your business goals, from determining the target buyer through determining promotion activities and advertising options in terms of available budget (CCH Business Owner's Toolkit).

An overview of promoting your product or service through the print and graphic arts media, electronic media, and personal efforts. Plain but necessary information if you haven't given much thought to promotion.

Word of mouth can be the best thing since sliced bread if you own a small business. But what is word of mouth and how do you get it working for you? This word of mouth definition explains.