Sales And Selling
No business can survive without sales. Hone your selling skills and convert more of your sales leads with these resources about selling and sale techniques.
How to Sell a Price Increase to Your Customers
Need to tell your customers about a price increase but worried about keeping their business? Mark Hunter explains how to convince your customers that a price increase is reasonable and necessary in a way that will keep them on board.
Need to tell your customers about a price increase but worried about keeping their business? Mark Hunter explains how to convince your customers that a price increase is reasonable and necessary in a way that will keep them on board.
Handwritten Notes: The Most Powerful Follow Up
What’s the best way to follow up? The phone call? The text message? The email? No - none of these. The best way to follow up is still the handwritten note. Here's why and how to use handwritten notes to increase your business.
What’s the best way to follow up? The phone call? The text message? The email? No - none of these. The best way to follow up is still the handwritten note. Here's why and how to use handwritten notes to increase your business.
5 Secrets for Turning Failure Into Success
Failure isn't something to be avoided; it's a stepping stone on the path to success. Richard Fenton presents five strategies for turning failure into success and explains why you need to change from a success model to a failure model.
Failure isn't something to be avoided; it's a stepping stone on the path to success. Richard Fenton presents five strategies for turning failure into success and explains why you need to change from a success model to a failure model.
The 5 Types of Customers
Focusing on getting new customers to increase sales isn't the best way to improve your business's bottom line. Focusing on the 20 percent of your loyal customers can be much more profitable. Mark Hunter explains what the five types of customers are and how to turn more of them into loyal customers.
Focusing on getting new customers to increase sales isn't the best way to improve your business's bottom line. Focusing on the 20 percent of your loyal customers can be much more profitable. Mark Hunter explains what the five types of customers are and how to turn more of them into loyal customers.
Wanted: 100 Referral Partners
The best way for any self-employed professional to get clients is by referral. But the process of building sufficient word of mouth to produce the number of clients you need can seem daunting. C. J. Hayden explains how to simplify the process by building a circle of referral partners.
The best way for any self-employed professional to get clients is by referral. But the process of building sufficient word of mouth to produce the number of clients you need can seem daunting. C. J. Hayden explains how to simplify the process by building a circle of referral partners.
The Power of One
Although it is a tiny number, one can make a very powerful impact both on your top line sales and bottom line profits. One extra sale every day, week or month can make a significant impact on your sales by the end of the year. Kelly Robertson explains how to get “the power of one” working for you.
Although it is a tiny number, one can make a very powerful impact both on your top line sales and bottom line profits. One extra sale every day, week or month can make a significant impact on your sales by the end of the year. Kelly Robertson explains how to get “the power of one” working for you.
How to Create a Powerful Sales Presentation
The quality of your sales presentation will often determine whether a prospect buys from you or one of your competitors. So how do you give a presentation that’s compelling enough to motivate people to make that buying decision? These seven presentation tips from Kelley Robertson will show you how to create a sales presentation that will make the sale.
The quality of your sales presentation will often determine whether a prospect buys from you or one of your competitors. So how do you give a presentation that’s compelling enough to motivate people to make that buying decision? These seven presentation tips from Kelley Robertson will show you how to create a sales presentation that will make the sale.
10 Sales Letter Tips for Maximizing Your Sales Letter Response
Written a sales letter you think will knock their socks off? These sales letter tips will ensure you're maximizing the return on your sales letter campaign.
Written a sales letter you think will knock their socks off? These sales letter tips will ensure you're maximizing the return on your sales letter campaign.
Write a Sales Letter That Will Wow Them
Sales letters can be extremely powerful; marketing studies show that they outperform other direct mail formats such as brochures and postcards. Here's how to write a sales letter that will wow your readers and persuade them to buy your product or service.
Sales letters can be extremely powerful; marketing studies show that they outperform other direct mail formats such as brochures and postcards. Here's how to write a sales letter that will wow your readers and persuade them to buy your product or service.
Increasing Sales in Existing Markets
Increasing your sales in your existing market is a business growth strategy that any small business can use and is one of the easiest growth strategies to implement. Use these tips to start increasing your sales.
Increasing your sales in your existing market is a business growth strategy that any small business can use and is one of the easiest growth strategies to implement. Use these tips to start increasing your sales.
What to Do with Your Sales Leads to Make More Sales
The purpose of marketing is to make sales. If your marketing efforts are just making you more visible and garnering a bunch of sales leads, C. J. Hayden explains how to convert your marketing efforts into sales.
The purpose of marketing is to make sales. If your marketing efforts are just making you more visible and garnering a bunch of sales leads, C. J. Hayden explains how to convert your marketing efforts into sales.
6 Sure Ways to Increase Sales
Shifting your sales focus to enticing your current customers can make increasing your sales easier - and best of all, build the customer loyalty that results in repeat sales. Learn how with these six sure ways to increase sales.
Shifting your sales focus to enticing your current customers can make increasing your sales easier - and best of all, build the customer loyalty that results in repeat sales. Learn how with these six sure ways to increase sales.
The Top 7 Sales Blunders
Even the most seasoned sales professional makes mistakes from time to time. If you avoid these seven common sales mistakes, says Kelley Robertson, you'll increase the likelihood of closing the sale.
Even the most seasoned sales professional makes mistakes from time to time. If you avoid these seven common sales mistakes, says Kelley Robertson, you'll increase the likelihood of closing the sale.
Base Your Advertising on the Sales Benefits
If you're the only product/service provider in a consumer's time of need, you may get a sale based on that even if you haven't established firm trust. Dennis S. Vogel explains how to match your sales pitch to your prospect's needs.
If you're the only product/service provider in a consumer's time of need, you may get a sale based on that even if you haven't established firm trust. Dennis S. Vogel explains how to match your sales pitch to your prospect's needs.
Breakeven Analysis
What sales volume do you need before your business starts making a profit? Here's how to conduct a breakeven analysis.
What sales volume do you need before your business starts making a profit? Here's how to conduct a breakeven analysis.
Carry Other People's Business Cards
Other people's business cards can serve as the entree to making a contact, which in turn can lead to new sales leads. Here's an example of how to use this sales technique.
Other people's business cards can serve as the entree to making a contact, which in turn can lead to new sales leads. Here's an example of how to use this sales technique.
10 Cold Calling Tips
Does the thought of cold calling leave you cold? Cold calling is an effective sales tactic if it's done properly. These cold calling tips will help you make cold calling a more successful experience.
Does the thought of cold calling leave you cold? Cold calling is an effective sales tactic if it's done properly. These cold calling tips will help you make cold calling a more successful experience.
Creating an Effective Sales and Marketing Strategy
Improve your sales and marketing capabilities by breaking "sales and marketing" into discrete, manageable elements. Terry Elliott lays out the elements of sales and marketing you need to analyze to set up an effective sales strategy.
Improve your sales and marketing capabilities by breaking "sales and marketing" into discrete, manageable elements. Terry Elliott lays out the elements of sales and marketing you need to analyze to set up an effective sales strategy.
Creating Sales Incentive Program That Work
Have your previous sales incentive programs been a disappointment to you and your salespeople? Paul Shearstone explains how to create an incentive program that will drive your sales force to new levels of achievement.
Have your previous sales incentive programs been a disappointment to you and your salespeople? Paul Shearstone explains how to create an incentive program that will drive your sales force to new levels of achievement.
Get Ready to Sell
Selling is all about confidence! Here's how to boost your confidence by using a pump-you-up routine that includes a session of self-praise (Week 5 of the Small Business Success Program).
Selling is all about confidence! Here's how to boost your confidence by using a pump-you-up routine that includes a session of self-praise (Week 5 of the Small Business Success Program).
How to Find and Sell to Your Target Market
Before you can sell, you have to figure out who you're going to sell to. Marilyn Guille explains how to define your target market and zero in on that market by using market segmentation to build your sales.
Before you can sell, you have to figure out who you're going to sell to. Marilyn Guille explains how to define your target market and zero in on that market by using market segmentation to build your sales.
Marketing Conversations Need to Start With You
Many sales conversations get off-track before you even pick up the phone or initiate the handshake. Nina Ham explains how to avoid letting negative self talk sabotage your sales efforts.
Many sales conversations get off-track before you even pick up the phone or initiate the handshake. Nina Ham explains how to avoid letting negative self talk sabotage your sales efforts.
3 Methods of Sales Forecasting
Sales forecasting is especially difficult when you don’t have any previous sales history to guide you, as is the case when you’re working on preparing cash flow projections as part of writing a business plan. Terry Elliott provides a detailed explanation of how to use three methods of sales forecasting.
Sales forecasting is especially difficult when you don’t have any previous sales history to guide you, as is the case when you’re working on preparing cash flow projections as part of writing a business plan. Terry Elliott provides a detailed explanation of how to use three methods of sales forecasting.
Qualifying - The Critical Sales Skill
Kelley Robertson explains how to avoid the common mistakes many sales people make making the pitch and how to effectively qualify your sales prospects.
Kelley Robertson explains how to avoid the common mistakes many sales people make making the pitch and how to effectively qualify your sales prospects.
Selling Definition
What's selling all about? Here's a definition of selling and selling skills resources for small business owners.
What's selling all about? Here's a definition of selling and selling skills resources for small business owners.
5 Things More Important Than WHAT You're Selling
So much attention is paid to WHAT you're selling, the HOW you sell it often takes a backseat. Yet it's the quality of your HOW that determines whether the sale is made or lost. Dr. Lynella Grant explains how to increase your sales by focusing on how you sell and giving customers what they want.
So much attention is paid to WHAT you're selling, the HOW you sell it often takes a backseat. Yet it's the quality of your HOW that determines whether the sale is made or lost. Dr. Lynella Grant explains how to increase your sales by focusing on how you sell and giving customers what they want.
5 Ways to Negotiate More Effectively
Negotiation is an important sales skill. Kelley Robertson presents five strategies that you can use to improve your negotiation skills and drive dollars to your bottom line.
Negotiation is an important sales skill. Kelley Robertson presents five strategies that you can use to improve your negotiation skills and drive dollars to your bottom line.
Sales in Turbulent Times
Small Business Information Guide Darrell Zahorsky presents five key sales strategies for small businesses in tough economic conditions.
Small Business Information Guide Darrell Zahorsky presents five key sales strategies for small businesses in tough economic conditions.
Sales Strategy Creates a Competitive Advantage
Small Business Information Guide Darrell Zahorsky explains how to win sales by using a triple-tiered sales strategy that gives your business a competitive advantage.
Small Business Information Guide Darrell Zahorsky explains how to win sales by using a triple-tiered sales strategy that gives your business a competitive advantage.