Search Engine Optimization Step-by-Step

Introduction to search engine optimization.

Drive traffic with search engine optimization.

(c) Dani Simmonds

Concerned that your business website isn't getting as many visitors as you had hoped? Maybe your search engine optimization needs tweaking.

While there are all kinds of ways to drive traffic to a website, search engines are still the traffic king. So improving the search engine optimization of your web pages is one of the best ways to increase the traffic to your site.

Improving the search engine optimization of your web pages will:

• improve the page's search engine rankings;
• increase the overall number of visitors to your web page;
• increase the number of site visitors who are genuinely interested in the products or services you're selling.

And it's something that you can do yourself!

Here's how to perform search engine optimization on each page of your website step-by-step.

• Introduction to search engine optimization.
• Find a keyword phrase.
• Test your chosen keyword phrases.
• Find alternative keyword phrases for your page.
• Choose the best key word phrase for your page.
• Put your keyword phrase in your page metatitle.
• Put your keyword phrase in your page title.
• Put your keyword phrase in your page’s other metatags.
• Seed your keyword phrase throughout your page content.
• One last thing you can do to optimize your page.