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Search Engine Optimization Step-by-Step

By Susan Ward, About.com

10 of 10

One last thing you can do to optimize your page.

Your search engine optimization work with this page is complete. It won’t happen immediately, but once you’ve put the new version of your page and search engines have had a chance to reindex it, you should see your search engine page rankings rise.

One last thing you can do to improve your page’s search engine optimization is to actively solicit links to your Web page from the Webmasters of similar sites and/or pages. Link popularity is another important component of search engine page rank.

The better quality an incoming link is, the more it will help your page rank. Remember, though, that links to a page will only build popularity for that particular page, not for your site in general.

For more on search engine optimization, see the sidebar. You may also want to visit the Search Engine Optimization section of this Web site.

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