The title, also known as the headline, is the second most important place to put your keyword phrase for good search engine optimization. Once again, you are clueing both human readers and search engine spiders as to what the page is about.
If your page has a subtitle, you will want to use your keyword phrase there, too. Notice in the example below of one of my articles, the metatitle, the page title and the subtitle all include the keyword phrase “Web site promotion”.
If your page uses subheadings, you’ll want to work your keyword phrase into those, too.
Where else should you put your keyword phrases for the most effective search engine optimization?
