Search Engine Optimization Step-by-Step

Put your keyword phrase in your pages other metatags.

An example of a page showing keyword phrase repetition.

For the best search engine optimization results, you want to be sure that your keyword phrase is in all your page’s other metatags, too.

Putting your keyword phrase in your page’s metadescription is important not only because it’s another part of your page that “tells” search engine spiders what your page is about, but because many search engines use your page’s metadescription to describe your page in their search listings.

So writing the page’s metadescription is a special challenge; for good search optimization, it has to include your keyword phrase several times, but it also has to be written in such a way that it’s enticing to people browsing search engine listings. If you’re finding writing this metatag difficult, aim for clarity – the clearer an idea you give people about whatyour page is about, the more likely they are to visit your page.

The metadescription for the page I’ve used as an example below reads:

You will also list your keyword phrase in your metakeywords tag. You might also list other related keywords here that appear in the content of your page. If you do, list no more than six or seven.

Index: Search Engine Optimization Step-by-Step

1. Introduction to search engine optimization.
2. Find a keyword phrase.
3. Test your chosen keyword phrases.
4. Find alternative keyword phrases for your page.
5. Choose the best key word phrase for your page.
6. Put your keyword phrase in your page metatitle.
7. Put your keyword phrase in your page title.
8. Put your keyword phrase in your pages other metatags.
9. Seed your keyword phrase throughout your page content.
10. One last thing you can do to optimize your page.