1. Money
You can opt-out at any time. Please refer to our privacy policy for contact information.

How to Create a Social Media Plan


1 of 5

Introduction: How to Create a Social Media Plan

I'm not going to argue the case for social media for business here; if you've come to this page, I'm assuming you're already persuaded that your small business needs a social media presence.

This article is for those of you asking, "But what?" "And how?" It explains how to figure out how you might best use social media to connect with your potential customers and increase your sales. And as with so many good things in business, it all starts with a plan.

How to create a social media plan

Don't panic. You don’t need to know how to use fourteen different social media to do this, or set aside several days. All you really need to do is make five decisions and then follow through on them. So think about and record your answers to the following:

  1. What social media is the best fit with your business?
  2. What are your social media goals?
  3. How will you measure the success of your social media plan?
  4. What is the budget for your social media plan?
  5. Who is going to implement your small business’s social media plan?

©2014 About.com. All rights reserved.