I'm not going to argue the case for social media for business here; if you've come to this page, I'm assuming you're already persuaded that your small business needs a social media presence.
This article is for those of you asking, "But what?" "And how?" It explains how to figure out how you might best use social media to connect with your potential customers and increase your sales. And as with so many good things in business, it all starts with a plan.
How to create a social media plan
Don't panic. You don’t need to know how to use fourteen different social media to do this, or set aside several days. All you really need to do is make five decisions and then follow through on them. So think about and record your answers to the following: