Trade Shows

It's not the number of people your trade show displays draw that matters; it's whether or not your trade show displays engage them when they're there. Use the tips for trade show displays in this article to create trade show displays that will engage people and get them interested in your products and services.

There are lots of ways to improve your performance at trade shows. But a lot of trade show improvement methods come with hefty price tags. But you can improve your trade show performance inexpensively. Learn how with these 27 low or no-cost trade show tips from Susan A. Friedmann.

Trade shows can be an incredibly effective promotion and sales tool for small businesses. But they can also be a complete waste of time and money. And whether trade shows are a wild success or a wipeout for your small business depends a great deal on your advance preparation. Here's how to get the best return on investment from any trade shows your small business exhibits at.

Alex Virvo explains the five basic elements every trade show display should include and how to use trade show graphics to create a trade show display that will draw them to your booth and get them asking about your products and/or services.

Are you wasting money on trade show giveaways rather than buying promotional items that are repetitive message senders? RJ Williams explains how trade show exhibitors can increase their return on investment by avoiding this and six other “deadly mistakes” when buying promotional products.

Those trade show attendees all look normal enough – but they all have secrets, secrets that influence their buying decisions. Susan A. Friedmann tells what these secrets are and how to tailor your trade show exhibit appropriately so you'll come away with higher sales numbers every time.

The quality of your trade show exhibit is important – but the way you treat booth visitors is equally important. If you don’t create a favorable impression, you’ve kissed a lifetime's worth of business goodbye. Learn how to create a favorable first impression time and time again with these three trade show secrets from Susan A. Friedmann.

Janice Byer gives tips on setting up a trade show display that stands out and using trade show giveaways effectively.

There are many tactics your small business can use to ensure a winning trade show. Here Small Business Information Guide Darrell Zahorsky presents ten of the best trade show practices.

Trade shows are an ideal place to do market research and investigate the competition as many, if not most, of your competitors will be gathered in one convenient location. Susan A. Friedmann explains how to become a trade show "super sleuth" (About Marketing).

Andy Marken of Marken Communications tells how to optimize your returns from trade shows, including advice on managing exhibit costs and evaluating your trade show experience (MarcommWise).

Cynthia D'Amour explains three ways to get the most from your trade show participation.

Trade show tips on topics such as drawing visitors to your booth and a trade show to-do checklist from the Incentive Marketing Association.