The key to creating an effective trade show display, whether a floor display or a tabletop display, is simple images and messages and a clean layout, as Alex explained on the previous page of this article. Here are the rest of Alex Virvo’s trade show display tips.
4. Make the company name prominent.
It’s amazing how many trade show displays seem to hide their company name. You pay a lot of money to exhibit. Take a little extra effort and make certain your company’s name is easy for all to see.
Tip: Place the company name in the header portion of your trade show display, as most trade show visitors will expect to find it there.
As for a company logo, if you don’t have one, we suggest that you create one. It is your opportunity to create an impression. It makes you look established. Even an amateur can create a professional logo at www.logoyes.com.
5. Feature your website address.
Probably the single most important message in your whole trade show display is your website address. This is because if the show attendee saw something at your booth that interests them, they can copy your website address, even at a distance, and visit it at their leisure. If you don’t already have a website, get one.
Tip: Try to select a website name that is both meaningful to your business and one that is easy to remember.
Follow the five basic elements outlined above to make any table top display or floor display more effective at your next trade show.
One new entry among table top displays is the Swingbox Tradeshow DisplayPRO portable tabletop display.
Unlike traditional table top displays, the Swingbox Tradeshow DisplayPRO makes it easy to create a professional image at any trade show or event venue using a unique slip-in graphics system. All you need to do is go to your local sign or print shop to make the large format graphics, then simply slip them into the display and you are ready to present!
In addition to displaying graphics, the Swingbox Tradeshow DisplayPRO holds literature, collects business cards and has adjustable shelves to display products or premiums. These extra features help companies present their products or services at local event venues, such as table top expos, Chambers of Commerce networking events and other group presentation events.
Alex Virvo is managing partner of Swingbox Licensing Group, LLC. To learn more about the Swingbox DisplayPRO portable trade show display please visit www.TradeshowDisplayPRO.com or write Alex.
