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Readers Respond: What Inexpensive and Free Marketing Ideas Do You Recommend?

Responses: 29

By , About.com Guide

Marketing Strategy

One of the best marketing strategies is to offer your service/product at a very low price/free if possible. This gets the word out quickly and if you are diligent to truly help your clients, then they will become your greatest asset, bringing new customers in. Try it. It works. www.phresheyes.com
—Guest GreatGuest!

Quality Work is Great Marketing

It is an inexpensive and free marketing strategy when an entrepreneur provides quality work on time. In this way, customers are our marketing tool.
—Guest Solomon Nyamekye

Your customers are your best promoters

Are your customer happy with your service? If they have bought before they will be happy to tell their friends. So offer them something special for any successful referral that they generate. We at www.benjaminscrafts.com.au go one step further by offering this referred customer also an additional discount on their first purchase.
—Guest benjaminscrafts

List your service business on PinBud.com

Basic business listings are always free on PinBud.com, the latest online marketplace for services. Or pay a reasonable annual fee for the enhanced listing that comes with unlimited direct requests from potential customers.
—Guest Chris

Do What You Do Best!

Focus on the elements of your business that will set you apart from everyone else. In the photography industry 'technically' anyone can pick up a camera and take a photo. But what sets you apart from everyone else!? Focus on what you do differently and be a leader and not a follower in your respective field. Utilize social media to its fullest extent. No, social media is not a fad and truthfully it is here to stay. Facebook, MySpace, Twitter & and the like are all FREE marketing tools that you can utilize right now and they rank highly in search engines. Also take advantage of industry/business specific free listings online and add your business. Your customers/clients are your best marketing. Get them talking about you and create a buzz. Word of mouth is free and extremely viral! Do your customers/clients well and they will do you well by spreading the word. Think of it as 'real life social media'. In 140 characters or less, you can succeed or fail as a business.
—Guest Wedding Photographer

Referrals are your best advertising

We always do our best to have happy and satisfied customers. It is always worth your while to go out of way providing great quality products and customer service. Happy customers are the best way to get referrals, we have never had to ask for referrals they come naturally. Jennifer Hisir http://www.copperreflections.com/
—Guest handmadejewelry

Social Networking (Myspace)

First and foremost, I recommend Myspace before any other social networking website. Why? Because once you have created a profile you may click on the "Friends" link, and select "Browse people" on the drop down and literally add about one friend every 2-3 seconds in any zip code you punch in! This gives you the ability to flaunt your website to many local people. You can make it personal by thanking them once they approve an ad request, wish them a happy birthday when Myspace flags you for the date, pst bulletins about specials you're offering and SOOOOO much more! If you don't already have a Myspace account for your usiness, go get one now! It's free, fast and has the potential to help your business grow. Best of luck!
—Guest Brands

Pass on the freebies you get.

My medical supply companies use great free gifts to entice us retailers to purchase volume. I do it ... and give my medical clientele a great gift when they make a purchase at my store. They love me for a snuggly blanket, a beach bag, pewter knick knacks, pins, pens and much more.
—silh

Business Promotion

Use www.myemark.com/? for location id and for driving customers to your doors. Also emark is really good aa a signature in email.
—Guest Pilot

Marketing Idea

Specify the special features and promote .Find the real/genuine custmers. Spend on advertising and stick on quality.
—Guest Winson.D.Komban

Marketing Ideas

Contact all local schools and ask to advertise in their newsletter. Usually they will do it for a tiny fee or for free.
—Guest Angela White

List on a free mobile business directory

www.milesurfer.com is a recently launched website that is offering free business advertising on their mobile phone portal for Interstate Highway roadside businesses. The business information will be available to the millions of interstate travelers who journey down the highways of the US. The technology is designed to be able to work on most of the cell phones in use today with internet access. Not just iphones or smart phones. No GPS required either. Which means your ad can reach many more people. Its a great marketing and advertising opportunity for these type of businesses. Its FREE and its easy to sign up with the online form. Check out the site for more information.
—Guest Rocky

Free Marketing Strategies

When I attended the Self Employment Assistance program, one of the first rules for marketing your business was to get the word out to your friends, family and personal business contacts. If you go to the doctor, mention your business to the secretary. If you are in a line-up at the grocery or department store, strike up a conversation and casually mention you own a business and what you do. Similarly the dentists office, the veterinarian, the people who provide services to you like a handyman, painter, carpenter, your neighbourhood restaurant.....have your bus. cards handy if they ask for one. You can probably count the number of friends, family and business contacts you have to maybe 100+ but then add all the people THEY know and your contact list can build to thousands. Referrals make up the majority of new clients you receive. Use customer service skills to further market your business with present customers by doing follow-ups, asking for feedback, mailouts or newsletters.
—DianeCoville

Ask for Referrals

I've had a fair bit of success by just coming out and asking clients for referrals. I ask them too if there's anyone they know who might be interested in my services and if they're reluctant to give me names, I ask them if I can leave them extra marketing materials to pass along. Even if I don't get any specific lead though I've put the idea of passing my name along to someone in their head- but you have to ask!
—Guest Diva1

Your Marketing Ideas

What Inexpensive and Free Marketing Ideas Do You Recommend?

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