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How to Write a Business Plan

This series of article will lead you through it, with detailed explanations of how to research and write each section of the business plan.

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Small Business: Canada Spotlight10

Susan's Small Business: Canada Blog

Brochure Business Cards Are Marketing Magic

Monday July 6, 2009
The problem with ordinary business cards is that they have no call to action. You hope the potential client
Sample of a brochure business card inside.
or customer will when you hand one out, but the business card itself doesn’t do anything to encourage him or her to do it.

With one clever foldover, the brochure business card solves this problem and gives you the space to explain why he or she should call, too. Here's what you need to know about designing your own brochure business cards.

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Image (c) Susan Ward

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Cool Tool of the Week: How to Integrate Social Media Webcast

Sunday July 5, 2009
If you get a chance to listen to an expert talk about something you're trying to do, you should always take it. That's why I've signed up for How to Integrate Social Media Into Your Business Strategy, a free webcast from ClickZ.com and SearchEngineWatch.

The expert is Charlene Li, co-author of Groundswell and founder of Altimeter Group. Named "One of the Most Influential Women in Technology" by Fast Company magazine, she is a much sought-after speaker and has often presented at top technology conferences such as Web 2.0 Expo, SXSW, and adTech.

In this one hour webcast, she's going to speak about "breaking social media trends, discuss how to create customers who "evangelize" for your company, and how to establish and support relationships between and among your customers".

Register for How to Integrate Social Media Into Your Business Strategy Webcast

Webcast Date: July 8

Starts at 1 p.m. EDT, 10 a.m. PDT

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Join the Conversation in the Forum

Saturday July 4, 2009
Here's what people are talking about in the Small Business Canada Forum right now. Why not pop in and see what other people have said about these topics and add your views?

(If you're not a Forum member, why not join? Membership is free.)

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The Marketing Plan: Marketing's Magic Bullet

Friday July 3, 2009
Successful marketing can be summed up in a sentence; market to the right people in the right place in the right way.

So what's the magic bullet that super-successful marketers use? A marketing plan. A marketing plan crystallizes your Unique Selling Proposition and lays out your pricing strategy, distribution plan and promotion and advertising. It coordinates and directs your marketing efforts so you don't waste time and money doing things that do nothing for your business.

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