Tips For Selling A Service On The Web

Creating a great Web site isn't easy for knowledge-based consultants, such as accountants, financial experts, lawyers, project consultants, or even public relations professionals, says Susan Solomon. It's not as if you can put up a snazzy catalog showing pictures of your products. Solomon's article, "Content Consultation For Consultants", gives good advice for professionals trying to sell their services on the Web (ClickZ Daily).
Related: "Why Isn't My Business Web Site Working?" - How to build a business web site that brings in business.