"Once the domain of trail-blazing tech pioneers and large companies, ecommerce is becoming a must-have component of every successful business -- big or small," says Joel Schlesinger, writing in the Calgary Herald (Small Businesses Riding Online Wave).
Schlesinger uses the example of a diamond exchange business in Calgary as the prime example in his article, but he makes a convincing case that the Internet is now a profitable sales channel for many small businesses. Ecommerce gives small businesses two big advantages, he says: it levels the playing field and gives access to market around the world.
It always did. What's changed is that more customers than ever before are willing to buy online. As Schlesinger points out in his article:
Getting Started in Ecommerce
Schlesinger uses the example of a diamond exchange business in Calgary as the prime example in his article, but he makes a convincing case that the Internet is now a profitable sales channel for many small businesses. Ecommerce gives small businesses two big advantages, he says: it levels the playing field and gives access to market around the world.
It always did. What's changed is that more customers than ever before are willing to buy online. As Schlesinger points out in his article:
"In 2006, online retail sales in Canada reached $4.6 billion, nearly double the amount from the previous year, according to Statistics Canada."Now there's a reason to consider turning your brick and mortar business's website into a ecommerce site or creating an ecommerce site if you don't already have one.
Getting Started in Ecommerce
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