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Susan Ward

The Magic Bullet of Marketing: The Marketing Plan

By , About.com GuideMay 28, 2009

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Successful marketing can be summed up in a sentence; market to the right people in the right place in the right way.

So what's the magic bullet that super-successful marketers use? A marketing plan. A marketing plan crystallizes your Unique Selling Proposition and lays out your pricing strategy, distribution plan and promotion and advertising. It coordinates and directs your marketing efforts so you don't waste time and money doing things that do nothing for your business.

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Comments
May 28, 2009 at 11:45 am
(1) kare Anderson :

Susan I rec’d this post on my Facebook – kudos!

May 28, 2009 at 12:48 pm
(2) Susan Ward :

Thanks, Kare!

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