The Marketing Plan: Marketing's Magic Bullet

Successful marketing can be summed up in a sentence; market to the right people in the right place in the right way.

So what's the magic bullet that super-successful marketers use? A marketing plan. A marketing plan crystallizes your Unique Selling Proposition and lays out your pricing strategy, distribution plan and promotion and advertising. It coordinates and directs your marketing efforts so you don't waste time and money doing things that do nothing for your business.

• The Key to Marketing: The Marketing Plan - Learn more about marketing plans and marketing strategy.
• Writing the Marketing Plan - Learn how to put together a marketing plan of your own.

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