Online video has two attractive qualities that make it a necessity for any business trying to market itself online; reach and cost-effectiveness. You can create an online video quite inexpensively if you want. And, as Shane Atchison points out in Expert Advice From YouTube (ClickZ), 77 percent of Americans online watched a video last month. That's a huge amount of potential reach.
But it's not just a matter of throwing any old spot up there and hoping for hits. Atchison's article presents a summary of six best practices for creating online video marketing campaigns gleaned from Michael Rucker, product marketing manager at YouTube/Google.
Read the tips; watch the sample online videos cited; you'll get a lot of ideas for making your next online video campaign even more successful. (I loved the idea of teaming up with an already established YouTube star - and the Samsung Extreme Sheep LED Art video of course.)
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