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Susan Ward

Step 3 to Starting a Business: Choosing a Business Name

By January 28, 2014

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Choosing a business name is one of the most important things you'll do during the process of starting a business. There's a huge difference between naming your business Joe's Eats and Joseph's on The River.

wooden sign for Rocky Mountain Cafe restaurant.

So how do you pick a business name that will give your new enterprise the smell of success? Follow the advice in these articles:

Once you've chosen a winning name for your new business, you'll be ready to register it if you need to. (See Do I Have to Register my Business Name? and the Business Registration section for articles on how to register a business in each province.)

More of the Steps to Starting a Business in Canada

Image (c) Dave McLeod

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July 17, 2012 at 11:35 pm
(1) Phillip Davis says:

Susan, totally agree with your assessment that the right business name can make all the difference. When I ran a full service ad agency, I had clients that spent a good percentage of their ad budgets trying to overcome or explain a bad or misleading name. It’s more efficient and effective to get the right business name right out of the gate.

July 18, 2012 at 1:26 pm
(2) Susan Ward says:

Thanks for this, Phillip.

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