As their magazine is free, they're dependent on advertising. While they've tried numerous ways to entice advertisers, "the major companies won't advertise with us because our distribution is so low and limited," says Jo. "Unfortunately, we need more advertisers in order to afford the increase in our distribution."

Realizing that no one strategy is going to solve this conundrum, Jo and Jan have decided on a multi-pronged marketing campaign. First, they're going to hire a sales representative. This sales person will go door to door in Winnipeg to promote more interest and increase sales. Jan and Jo also plan to promote Pet Lovers Newsmagazine to rural communities in Manitoba.

Third, Jan and Jo are going to "Go Wild!" They're working on a project to unite Pet Lovers Newsmagazine with the wildlife industry, a union that they hope will increase distribution and create a positive sales response. 

Fourth, they'll continue working at creating word-of-mouth advertising. Jan and Jo love to attend various events where they can distribute their magazine and meet various people within the industry. Distributors have also helped promote their magazine, which Jo says has been really helpful.

And a Pet Lovers Newsmagazine Web site is coming soon. Jo says, "This will bring more exposure to the people who already support us financially, and hopefully draw people without a Web site who want to advertise with us to generate revenue. We hope to have many exciting features, such as chat rooms, classifieds and more!"

When asked to describe themselves as animals, Jo and Jan picked chimpanzees, because of their vast potential for growth. "They are very eager to learn and willing to educate."

Pet Lovers Newsmagazine also has a vast potential for growth. "Our unique easy-to-read and fun design attracts all ages," says Jo. Jan and Jo have the determination and the plan to make their goal a reality. I'm sure you all join me in wishing them continued success.

First page > Pet Lovers Newsmagazine Not Going To The Dogs > Page 1, 2

Pet Lovers Newsmagazine address is Box 24056 RPO Kenaston, Winnipeg, Manitoba  R3N 2B1. You can contact Jo Hooper and Jan Vermette at petlovers@sprint.ca , by phone at (204) 488-4313, or by fax at (204) 489-7093.
"We encourage everyone to drop us a line and let us know how we are doing. If you would like to submit photos of your pet or your favourite pet story, we will publish it in our following issue. Please don't forget to get your "paws" on our 1st year anniversary issue hitting the news stands November 1, 2001."

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