If you're a talented writer who has the knack of creating compelling copy and knows how to run an effective marketing campaign, this could be the perfect home based business for you. Small and medium-sized businesses are more willing to invest in public relations and marketing than they used to be. They realize that well written press releases, Web copy, and sales letters translate into more sales.
You might also offer services such as marketing plan development, proposal writing, speech writing, and/or trade show coordination. Another approach is to establish yourself as a marketing specialist for a particular type of professional, such as concentrating on providing public relation services to professional speakers, for instance.
Pros: This can be an exciting, fun business for a writer with a lot of interesting people and different projects to keep your creative juices flowing.
Cons: Besides being a talented writer, you have to be media savvy and extremely organized. It may be difficult to get clients if you focus solely on "micro" businesses. Generally, the smaller the business, the more likely it is to do its own marketing.
What You Need to Get Started With This Home Based Business Idea:
- Writing talent and experience with/knowledge of different business writing formats (such as press releases, sales letters, proposals, etc.)
- The ability to market your skills.
- Excellent organizational abilities.