What is social medial marketing? Social media marketing consists of the attempt to use social media to persuade consumers that one's company, products and/or services are worthwhile.
Businesses using social media want to sell their products or services of course. But as blatant advertising on social media would, in most cases, alienate their intended audience or even get them kicked out of the particular social community they're trying to infiltrate, businesses need to use other methods to promote themselves.
To use social media marketing effectively, businesses have to be perceived as members of the social media community, willing to interact with other members.
The main problem with social media marketing from a business perspective is that it can be incredibly time-consuming. Social media marketing campaigns are not one-shot affairs; they need to be nurtured over time. While big businesses such as Dell, Microsoft and HP have been using social media marketing effectively, they have the kinds of marketing budgets that allow them to assign x number of staff to conduct and manage social media marketing campaigns, resources that a lot of small businesses don't have.
Still, social media marketing is a type of marketing that many small businesses could benefit from, if only to find out more about what their customers are thinking - and saying - about their brand and their products.